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Dell's global retail event, Dell@Retail, includes an experiential product showcase, conference keynote stage program, sales meetings, hospitality events. With a seamless event app and registration integration, Dell welcomed retailer guests from across the globe, providing a multi-day program including many interactive displays, keynotes and fireside chats with live translation for non-English speaking guests, and offsite hospitality events featuring live entertainment.
As Executive Producer, I led a multi-producer team to work with the Dell Global Events Team and many internal client stakeholders to execute the program for 5 consecutive years, from Austin to Los Angeles and Miami.
Produced for agency We Are BMF.
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