DELL IFA BERLIN

In 2018, Dell's Global Events team decided to exhibit at the European consumer electronics show, IFA Berlin. The Dell Experience exhibit highlighted the range of Dell's new products and provided engaging consumer interaction with virtual reality gaming, a McLaren racing game, a cafe with customized foam designs, and an ocean plastics initiative exhibit. The highlight of the consumer engagement was a custom interactive computer orchestra, executed with independent UI and interactive audio designers

 

As Executive Producer, I worked with multiple internal client stakeholders, the Berlin-based IFA team, and directly with the German-based fabricator to execute the project, which spanned a period of three weeks.

 

Produced for agency We Are BMF  |  Creative Director: Juliana Jaramillo